Control Loops
Control Loops
Control Loops
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2011 fescue dr aurora, IL, 60504
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Web & Apps UI/UX

Cavai Conversational Cloud

We collaborated with Cavai to design and showcase their conversational advertising platform. This proprietary technology enables brands and publishers to create digital ads that facilitate two-way interactions with consumers. By moving beyond static banners to personalized dialogues, this platform increases user engagement, attention, and brand outcomes, all while respecting user privacy.

Task

Designing Digital Ads That Create Two-Way Conversations Between Brands & Consumers

  • Conversational Ad Formats

    Conversational Banners: Adds interactive dialogue and Q&A features to traditional banner spaces. Conversational Video: Combines the power of video with interactive elements to maximize engagement. Conversational Commerce: Transforms ad units into personalized shopping experiences where users can browse and purchase.

  • Platform & Performance

    Privacy-First Technology: Delivers personalized experiences without relying on intrusive data collection. Programmatic Integration: Seamlessly delivers conversational ads across all major ad exchanges and buying platforms. Proven Performance: Increases attention, view-time, and ad recall.

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