Web & Apps UI/UX

IMOTANA

We collaborated on the UI/UX and e-commerce platform for IMOTANA, a revolutionary brand creating personalized, custom-fit football shoes. Our work involved designing a high-tech customer journey where users scan their feet with a 3D-Scan AI app to get a unique “FIT-ID.” The platform allows users to design their own unique shoes, which are then custom-made to order to enhance performance and “dominate the game.”

Task

Designing a High-Tech E-commerce Platform for Custom-Fit, 3D-Scanned Football Shoes

Scan-to-Fit Technology (UI/UX)

Integration of a 3-step "Scan-to-Fit" process (Download App, Scan Feet, Get Fit). User-friendly interface for the "3D-SCAN KI APP." "#nosizeneeded" concept, replacing traditional sizes with a personal "FIT-ID." Showcasing of "Scanframe Technology" and 3D-Printed Insoles.
E-commerce & Customization

"Designer 2.0" / "Customizer" for full user personalization of shoe design. E-commerce platform for made-to-order products (DNA, DECODED, etc.). Highlighting key performance features like "extreme lightweight (200g)." On-demand production model (no stock) to reduce waste.

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Kolomenskoye Museum-Reserve

IMOTANA

Task

Scan-to-Fit Technology (UI/UX)

E-commerce & Customization

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